about me
I’m a Principal Marketing Representative at San Francisco Bay Area Rapid Transit (BART) and the co-chair of the APTA Storytelling Forum.
My focus is strategic storytelling about BART’s impact on the region, its employees, history, technological innovations, and its diverse riders. The stories are shared with hundreds of thousands of people via social media, newsletters, and more.
As a member of the BART Communications team, I have developed a series of rider engagement, communications, and marketing initiatives, including the rider storytelling series BART Connects (bart.gov/bartconnects), BART’s writing contests (bart.gov/bartlines), One Book One BART (bart.gov/bookclub), and the Transit Saves ad campaigns (bart.gov/transitsaves).
I oversee BART’s social media and support the department with project management, video direction and production, media relations, website management, and event production. I frequently works across the BART District to assist departments with strategic messaging and communications needs.
Prior to BART, I was an award-winning journalist for national and local news organizations. My debut poetry collection, Hate Mail: Thank You for Reading, was published by Vine Leaves Press in 2022. In 2020, I received a master’s degree in English literature.